J姐的筆記本

20150731 饒富趣味的體驗式行銷

我在行銷上的專業研究，熱情永不熄滅～nnb

Jessica的最新學習心得((今天趙老師的課，實在太棒))
market+ing
Key-Point：變動的市場、with跳躍式的行銷方式

所有的新行銷，來自於案例研究後，產生新的火花～
Case study1-1-Starbucks
https://www.youtube.com/watch?v=9HVMhm59Ibs

Case study1-2-轉型中的星巴克夢工場 Factory

**The Starbucks Reserve Roastery and Tasting Room

https://www.youtube.com/watch?v=pBatO5_-h08

**Starbucks Reserve Coffees
https://www.youtube.com/watch?v=3slt0AsvP7w
(現烘、現取、現煮的體驗式銷售＆去掉Logo後的星牌，更有感覺)

**(客戶體驗-長段)https://www.youtube.com/watch?v=3KGzHKMWA2Y
**(text-http://inhabitat.com/starbucks-willy-wonka-coffee-factory-largest-store-ever-opens-in-seattle/)

Case study2-WestJet Christmas Miracle: real-time giving
https://www.youtube.com/watch?v=zIEIvi2MuEk#t=299
(感動行銷取代廣告費用)

Case study3-Pepsi:
Unbelievable Bus Shelter | Pepsi Max. Unbelievable
#LiveForNow
https://www.youtube.com/watch?v=Go9rf9GmYpM
(體驗式行銷的極致表現)

(((待續...)))